GOLDEN LIFE. Through the market research and in-depth understanding of the German and Italian brands, DE&E is found that in the current market environment, DE&E brands have problems such as lack of tension and insufficient brand strength. The offline terminal is the most direct channel for consumers to perceive the brand and its product value. How to open the height, improve the channel tension, the expression of the brand attitude, become the primary issue of the terminal design.When "differentiated competitiveness" becomes a boiling issue in the home appliance industry, the terminal experience has become the main battlefield for the competition of major brands. Only by sizing up the situation, pursuing innovation, meeting changes, and enhancing brand competitiveness, can we remain invincible in the increasingly fierce market competition. We combine the product suite of DE&E with the kitchen scene to restore a complete kitchen in the store, so that customers can experience the real kitchen scene in the store. Whether you like to cook high-end Michelin dishes, bake happy desserts and pastries, or even cook traditional Chinese dishes, you can find the right products precisely in the store. Our strategic goal is to transfer the life concept of DE&E electric appliances to every consumer, the vision of a better life to the hearts of consumers.