With the rapid change of competition pattern in the domestic home appliance market, Electrolux has shown in its operation that the first-line market has insufficient response ability, resulting in the decline of market vitality and other problems, which are gradually contrary to the strategic goal and brand value of Electrolux as an international brand. We suggest returning to the retail nature to solve the brand dilemma. Through the four support points of "stop the flow, improve the single value of customers, increase the probability of moving pin, and maintain the old customers", the brand can be effectively promoted. Combined with the strong Nordic culture of the brand and the unique design style of the brand, deepen the international image and show the PRODUCT DNA. From the perspective of users, enhance user value. According to the unique Nordic style of the Swedish brand, we have established a unique color identification system for Electrolux. The overall design adopts a large area of blue to deepen the tonality of the brand colors, and achieve complementary visual effects with white and wood colors, reflecting the brand's core concept of "Swedish inspiration, quality life". Electrolux's unique design style makes each product look like a work of art, simple but not simple. The display of terminal products is integrated with the style of the origin of the brand, and the Nordic amorous feelings are fully interpreted.